Aquascutum invites Miss Sammi Cheng, Asia's largest music scene, to speak for Greater China. The brand has partnered with Sammi again. Last year, Sammi became the spokesman for Aquascutum's 160th anniversary. The response was very warm and brought a lot of positive results to the fashion industry evaluation of. Sammi is about to shoot a new series of Aquascutum ads, interpretation of the brand new autumn and winter series, to show the fashion side of the music scene days. Sammi said: "I am delighted to be working again with Aquascutum and I was very successful with the last collaboration and I am very satisfied with the results." For the first time, Aquascutum first invited Asian photographer and famous director Wing Shya, Advertising fencing. Wing Shya, creative director who also serves as the ad producer, has been working closely with Sammi and is looking forward to working with Aquascutum and Sammi in the hope of wiping out sparks. Aquascutum, a fashion underwear brand of the YGM Group, acquired all rights to Aquascutum's intellectual property rights in Asia from Aquascutum Limited in the UK in September 2009. Asia covers a total of 42 Asian countries and regions including China, Hong Kong, Japan, South Korea, Taiwan, Macau and Singapore. Since the acquisition of Aquascutum, YGM is committed to developing the brand's business in Asia and now has over 300 sales outlets. In the future, the Group will continue to devote substantial resources to actively developing its brand business such as expanding its sales territory, developing a diversified product range and organizing more major advertising campaigns. YGM will further expand its ownership of the global Aquascutum brand and is in the process of negotiating the acquisition of Aquascutum's intellectual property rights outside Asia
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