Jean-westers won the "China's apparel industry leader brand" award

Jean-westers won the "China's apparel industry leader brand" award

A few days ago, at the award presentation ceremony of "Leader's Show Shanghai - the fourth Shanghai International Fashion Brand Expo", Jean-westers won the "2006 China Fashion Industry Leader Brand" and became the only casual wear brand to receive this award.

The selection activity was jointly organized by the China Federation of Industrial Economics, the Bureau of Foreign Trade Development of the Ministry of Commerce, the Shanghai Federation of Industrial Economics and the Shanghai Garment Industry Association and entrusted the China Society for Surveying, from quality and performance, scientific and technological innovation, creation of fashion, and craftsmanship. Levels, environmental and safety, reasonable prices, packaging appearance, sales services, advertising effectiveness, social integrity, and other 10 aspects began to conduct a comprehensive survey of the public, after more than three months in more than 10 major cities across the country to conduct investigations at the same time, final selection And out.

When Jeanswest entered the Chinese mainland market in 1993, China did not have a brand of chain casual wear. Jeanswest has introduced a brand new business philosophy and has become the leading brand of casual wear. As of August 2006, Jean-westers has 1,286 shops nationwide, with annual sales of more than 30 million garments, and sales in 2006 are expected to exceed RMB 2.2 billion. With the current largest domestic clothing chain sales network, Jeanswest is taking the leading position in domestic casual wear and becoming one of the most successful brands of casual wear in Mainland China.

Jeanswest's garments are designed for young people. They are brand-name-oriented and value-for-money, and they are committed to creating an international brand name that every Chinese can afford. The enthusiasm for public welfare, giving back to society is a manifestation of the company's corporate culture. At present, there are 18 Hope Primary Schools in the poor areas in China that are named after Jeanswest. In the “Long-term Fundraiser for Funding for Learning”, Jean-westers donated 2.1 million yuan to build a “Jeans Hope Primary School” in each of the 10 provinces along the Long March, and fully sponsored “The First Jessica National Hope School Song Contest”. In the near future, Jean-westers spent more than nine million dollars to join hands in the Hope Project and established the "Jeanswee Student Financial Aid".

It is reported that Jeanswest is young at the same time through a series of activities such as the “China Joyce Cup Casual Design Competition”, “2004 Jeanswest China Model Contest”, “National Extreme Sports Masters”, “Jeans’ All-around Rookie” and “Jeansville Superstar”. People provide a platform to showcase their potential, communicate with each other, and learn from experience to reflect the brand value of social value as the core. On May 19th, 2006, the press conference of the 15th China Nevis Cup Leisurewear Design Contest was held in Beijing. A total of 3,620 works from 164 colleges and universities were received in this competition. The number and quality of the entries have reached a record high. At the end of June 2006, through the initial evaluation, 65 outstanding works were selected for the preliminaries in the competition to compete for the entry ticket to the Beijing finals. The preliminaries of each division began in September in Hangzhou, Huizhou, Chengdu and Shenyang. The finals will be held in Beijing on November 26th.

Mr. Yang Xun, chairman of Jeanswest International (Hong Kong) Co., Ltd., said after the meeting: Jean-Zwest can win this award and rely on the love and support of customers for Jeanswest. He hopes that through joint efforts, the Chinese garment industry will go better and farther. .

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